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Questions are business objects that define the conditions that will narrow down a customer's search for products. The answers to these questions are associated with features used to filter down the resulting product list.
Questions posed to a customer in a questionnaire enable you to help the customer to find product(s) that match the customer's needs. Questions are reusable on multiple questionnaire pages.
We suggest that you start with general questions to help limit a customer's choices, then write more specific questions. For example, if a customer is purchasing a dishwasher, then the general question, "Do you want a portable or under-counter dishwasher?" should be asked before the more specific question, "Do you want your dishwasher to have heating capability?" particularly if portable models do not offer heating capability.
It is helpful to think of each question as a single question and its collection of possible answers. This collection of a question and its answers are displayed on a questionnaire page as a palette. Figure 24 shows an example palette that presents two questions and their answers.
Within C3 Advisor, questions consist of properties, answers and (optionally) resources. The properties of a question are:
This is the name you give to the question for internal use. It is not displayed to customers. The name is used in the Navigation panel, and needs to be unique; for example, "Heating Function".
This is the text of the question as your customer sees it; for example, "Do you want your dishwasher to have heating capability?".
This is your description of the question for internal use. Use this field to briefly describe the question so that you and other C3 Advisor administrators understand the purpose of the question; for example: "This question determines whether the customer wants the dishwasher to heat the water. If customers answer 'Yes', then filter products based on whether they have one of the heating features.".
What kind of control will be assigned to the answers. These are the possible selections:
You can select either AND or OR. If you select AND, then products will only be matched if they have features associated with all of the answers selected to this question. If you select OR, then products will be matched if they have features associated with at least one of the answers selected to this question.
In the questionnaire, answers are the response to the conditions posed by a question. Within C3 Advisor, answers are child objects of questions, and have the following properties:
This is the name you give to the answer for internal use; for example: "Yes to Heating".
This is the text of the answer as your customer sees it; for example, "Yes".
This is your description of the answer for internal use. Use this field to briefly describe the answer so that you and other C3 Advisor administrators understand the purpose of the answer; for example: "If customers answer 'Yes', then filter for products that have one of the heating features.".
You can select either AND or OR. If you select AND, then products will only be matched if they have all of the features associated with this answer. If you select OR, then products will be matched if they have at least one of the features associated with this answer.
In addition, answers have both features and (optionally) resources assigned to them. The assignment of features to answers is crucial to the creation of the questionnaire, for it is this assignment that enables the C3 Advisor to find products based upon the answers your customers select in your questionnaire.
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